Just 4 short years ago, my family and I moved to Los Angeles from Philadelphia, and as their manager, I didn't know how the LA market worked, but I knew what we did in the New York market worked well for us.
When we arrived, I knew I needed to figure out how to break them in. I didn't have a job and my husband had to head back to Philadelphia to work and support us but California was expensive and our income would only cover our living expenses. Paying for classes and casting platforms would take us over our budget so we needed the auditions to come rolling in.
I needed to make sure my kids were doing what they loved most, what we uprooted our lives for.
To do that, I had to learn how to really manage their careers.
I couldn't rely on our East Coast agent because they didn't cover the West Coast market. We weren't even under contract with them anymore and hadn't received an audition from them in months.
I had to learn how to do things myself... I had to get strategic.